Coca-Cola Daytona 500 Sweepstakes fans have a new chance to enter for a race-weekend trip for two to Daytona Beach, Florida. The 2027 flyaway prize includes travel, hotel accommodations, race tickets, VIP race-day access, a driver meet-and-greet opportunity, and prepaid cards. The promotion is open for entries through December 31, 2026, and no purchase is necessary.
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1. Coca-Cola Daytona 500 Sweepstakes Overview
The Coca-Cola Daytona 500 Sweepstakes is officially titled the 2027 Coca-Cola DAYTONA 500 Flyaway Sweepstakes. It began July 15, 2026 and is scheduled to end at 11:59 p.m. Eastern Time on December 31, 2026.
One grand-prize winner will receive a trip for two to Daytona Beach for the DAYTONA 500 scheduled for February 21, 2027. The official rules list the approximate retail value of the complete grand prize at $4,730.
This is a no-purchase-necessary sweepstakes. Buying Coca-Cola products does not improve the odds of winning, and eligible entrants can visit the promotion page directly instead of looking for a QR code on promotional materials.
2. What the Grand Prize Includes
The grand prize is a 3-day, 2-night trip for the winner and one travel companion to Daytona Beach, Florida. The package includes round-trip economy airfare from the major U.S. airport nearest the winner’s home and hotel accommodations for two nights in one room based on double occupancy.
The winner also receives two tickets to the race, two VIP-area access passes, and a meet-and-greet opportunity with a member of the Coca-Cola Racing family. The rules note that the meet-and-greet depends on driver availability, so that portion is not guaranteed if the driver becomes unavailable.
In addition, the winner receives a $500 virtual prepaid card plus a $350 sponsor-specified transportation gift card intended for ground transfers. Card terms and conditions apply.
3. Who Can Enter
The sweepstakes is open to legal residents of the 50 United States and the District of Columbia who are at least 18 years old at the time they enter. The promotion is void outside the eligibility area and wherever prohibited by law.
Employees and certain family or household members connected with Coca-Cola, NASCAR, Daytona International Speedway, the promotion administrator, participating agencies, bottlers, and related organizations are excluded under the official rules.
Before entering, review the live rules for the full eligibility language, especially if you work for or live with someone connected to one of the participating organizations.
4. How to Enter the Coca-Cola Daytona 500 Sweepstakes
To enter, visit the sweepstakes page and follow the instructions to log in to or create a Coca-Cola account. After logging in, use the entry option shown on the promotion page to submit an entry into the random drawing.
The rules allow one entry per person per day during the sweepstakes period. A purchase is not required. Attempts to exceed the stated entry limit through multiple accounts, email addresses, identities, or other methods can result in entries being voided and the entrant being disqualified.
5. Important Travel Details
The winner and travel companion must travel together on the same itinerary and on the dates selected by the sponsor to coordinate with the race. Travelers are responsible for having the required travel documents, such as an acceptable REAL ID-compliant identification document or passport.
If the winner lives within 150 miles of Daytona Beach, the rules say ground transportation may be provided instead of airfare, with no additional compensation for the unused airfare portion. Expenses not specifically included in the prize package, such as baggage fees, meals, tips, personal incidentals, and transportation between the winner’s home and departure airport, remain the winner’s responsibility.
If the winner is under age 21 at the time of the trip, the travel companion must be at least 21 in order to satisfy hotel check-in requirements described in the rules.
6. Winner Selection and Notification
One potential grand-prize winner is expected to be selected in a random drawing on or about January 4, 2027 from all eligible entries received. The odds of winning depend on the total number of eligible entries.
The potential winner will be contacted by email and must complete the required eligibility, liability, and publicity documentation within the deadline specified in the official rules. Failure to respond or return required paperwork can lead to forfeiture and selection of an alternate winner.
The confirmed winner will also be responsible for applicable taxes and is expected to receive a tax form for the value of the prize.
7. Tips Before You Enter
Because daily entries are permitted, entrants who want additional chances can return on later days during the promotion period and submit another eligible entry. Keep your Coca-Cola account information current so that the sponsor can reach you if your entry is selected.
Always use the live sweepstakes page and official rules to confirm deadlines and prize information before entering. Promotions can be modified, suspended, or affected by circumstances described in their terms, so the official page should be treated as the final source.
If you enjoy sports promotions, you can also check our Coca-Cola Football Sweepstakes guide for another current Coca-Cola prize opportunity.
8. Final Thoughts on the Coca-Cola Daytona 500 Sweepstakes
The Coca-Cola Daytona 500 Sweepstakes is a substantial travel giveaway for racing fans, with airfare or qualifying ground transportation, hotel accommodations, race tickets, VIP access, a possible driver meet-and-greet, and prepaid-card benefits included in the prize package.
Eligible adults in the 50 U.S. states and Washington, D.C. can enter without making a purchase, and the promotion allows one entry per person per day through December 31, 2026. If this race trip sounds like your kind of getaway, review the official terms and get your entry in before the deadline.